Casino and sports betting
The publisher accepts gambling content, including both casino and sports betting.
iGaming link building · Since 2009
Every publisher in our catalog is classified by gambling policy: accepting casino content, sports betting only, or no gambling content. The classification is visible before you order, the portal prevents incompatible sites from entering your cart, and our outreach team approaches unlisted publishers at no cost.
For operators, affiliates and agencies. Access by invitation or application.
Gambling policy classification
Publisher policies vary and change over time, and a placement refused after payment costs both time and budget. Every site in the catalog therefore carries one of three classifications.
The publisher accepts gambling content, including both casino and sports betting.
The publisher accepts sports betting content but not casino content. Suited to sportsbook campaigns.
The publisher does not accept gambling content. On gambling accounts these sites are excluded from the catalog and cannot be added to the cart.
Enable "Accepting casino / sports betting" to display only publishers that accept your content, in the languages and regions you target.
Submit up to 2,000 domains to the Catalog Matcher; every match shows its gambling classification alongside its price.
Connect ChatGPT or Claude and request publishers around upcoming fixtures. Shortlists are ranked by topical relevance and gambling policy.
Markets and languages
Filter by region, by language, or both. The Matcher always checks against our full inventory of 71,489 publishers.
Refusal management
Every publisher carries its gambling classification, so shortlists include only sites that accept your content.
On gambling accounts, sites that decline gambling content cannot be added to the cart, including from pasted lists.
Each article is reviewed and approved by you in the portal before submission, ensuring it meets both your requirements and the publisher's.
We notify you in the portal and propose a comparable publisher, or the placement is not charged.
Complimentary outreach
Submit any gambling-friendly site we do not yet carry, individually or directly from the Matcher. Our outreach team approaches the publisher, and you pay only for placements we secure.
Apply for access and we will configure your catalog for gambling content, or speak with our team first.
Clients are responsible for holding the required licences and complying with advertising rules in each target market. See our Terms of Use.