iGaming link building since 2009

Casino and betting links, without the refusals.

Every publisher in our catalog is marked for whether it takes casino content, sports betting only, or no gambling at all. You see it before you order, the portal stops a refused link from reaching your cart, and our outreach team chases any site we do not carry yet, free.

For operators, affiliates and agencies. Invitation and approval only.

Gambling stance, on every site

Know before you order, not after you pay.

Publishers change their rules, and a link refused after payment is time and money lost. So every site carries one of three labels.

Accepts

Casino and sports betting

The publisher takes gambling content, casino and sports betting alike.

Sports only

Sports betting only

The publisher takes sports-betting content but not casino. A good fit for sportsbook campaigns.

No gambling

No gambling content

The publisher does not take gambling content. On a gambling account these sites are hidden from your catalog and cannot be added to your cart.

Filter the catalog by it

Switch on "Accepting casino / sports betting" and the catalog shows only sites that will take your content, in the languages and regions you work in.

Check supplier lists against it

Paste up to 2,000 domains into the Catalog Matcher and every match shows its gambling stance next to the price.

Ask your AI assistant about it

Connect ChatGPT or Claude and ask for sites around next week's fixtures. Shortlists are ranked by topical fit and gambling acceptance.

GEOs and languages

The markets you target, in the languages they read.

Filter by region, by language, or both. The Matcher always checks against our whole inventory of 70,000+ sites.

Regions with dedicated inventory

United KingdomIrelandGermanyMaltaUnited StatesCanadaMexicoBrazilAustraliaSouth Africa

Languages

EnglishGermanSpanishPortugueseItalianFrenchDutchSwedishDanishNorwegianFinnishPolishCzechSlovakianHungarianRomanianBulgarianCroatianGreekLithuanianHebrewJapaneseThaiVietnamese

How we handle refusals

Most refusals never happen. The rest we deal with.

  1. 1

    Marked up front

    Every site carries its gambling stance, so you only shortlist publishers that take your kind of content.

  2. 2

    Blocked at the cart

    On a gambling account, a site that declines gambling cannot be added to your cart, even from a pasted list.

  3. 3

    Content approved by you

    You review and approve each article in the portal before it goes to the publisher, so it matches both your brand and their rules.

  4. 4

    If a publisher still says no

    We tell you in the portal and offer a comparable site, or you are not charged for that placement.

Free outreach

Don't see a site? We'll get it.

Send us any gambling-friendly site we do not carry, one at a time or straight from the Matcher. Our outreach team contacts the publisher, and you pay only if we land the link.

  • Request sites in one click from your Matcher results
  • Follow every request in the portal under "Sites you asked us to get"
  • Sites we land can go straight into your cart from there

Ready for links that stay accepted?

Request access and we will set up your catalog for gambling content, or talk to us first.

You are responsible for holding the licences and following the advertising rules in each market you target. See our Terms of Use.